So, you’ve written your book. You’ve self-published it. You’re staring at that shiny listing on Amazon or Barnes & Noble. But now comes the real beast: getting reviews.
If you’re an independent author, reviews can be the difference between a hidden gem and a bestseller. Today, I’m breaking down six powerful, practical, and proven ways to get reviews for your self-published book, plus a few bonus hacks you won’t want to miss.
Why Book Reviews Matter More Than You Think
Let’s be real—people judge books by their reviews. Not just the cover. Reviews act like social proof, influencing buyers, boosting your credibility, and even helping you appear in Amazon’s recommendations.
More reviews = more visibility. And more visibility? That means more sales, more reach, and a growing author career. If you’re serious about thriving as an independent author, reviews aren’t optional—they’re essential.
Understanding the Psychology of a Reviewer
Before we jump into the tactics, it helps to understand why people leave reviews. Most readers won’t do it unless they’re asked. Some are super fans who love to support authors. Others might leave a review if your book blew their mind—or totally missed the mark.
Your mission? Make it easy, meaningful, and compelling for them to leave feedback.
1. Tap into Your Personal Network
Reach Out to Friends, Family, and Colleagues
Start close to home. Your friends, family, coworkers, and that one person in your writing group—these folks want to support you. Ask them directly. But be specific.
Instead of saying:
“Hey, can you review my book?”
Say this:
“Hey [Name], if you enjoyed the book, would you mind leaving a short review on Amazon or Goodreads? It really helps get it seen by more readers.”
Don’t Be Pushy—Be Strategic
Be cool about it. Follow up once or twice max. Keep it natural. No one likes to feel pressured, even by someone they love.
Looking to expand your writing network? Check out our writing process guide for tips on building your support system.
2. Use Book Review Services (Carefully)
Free vs. Paid Book Review Platforms
Yes, there are platforms where readers hang out just to discover new books. Some offer free reviews; others are paid services.
Here are a few to consider:
- BookSirens (great for indie authors)
- Reedsy Discovery
- Readers’ Favorite
Make sure to check reviews of the service itself before you pay a dime.
Avoiding Scams and Fake Reviewers
Amazon cracks down hard on fake reviews. So avoid shady offers like “100 5-star reviews in 24 hours.” Trust me, that’s a fast track to having your book removed.
Stick to legit platforms and follow Amazon’s review guidelines.
For more help navigating publishing, see our self-publishing and traditional publishing resources.
3. Leverage Online Communities and Reader Groups
Engage Authentically on Goodreads
Goodreads is the motherland for book lovers. Create your author profile, join groups, and engage. Don’t just promote—connect.
Leave thoughtful comments on threads, share your journey, and participate in discussions. When readers know you, they’re more likely to read—and review—your book.
Facebook Reader Groups and Niche Forums
Thousands of Facebook groups exist just for readers of specific genres. Join a few, contribute regularly, and once you’ve built some rapport, share your book (with permission).
Need help finding the right niche? Our book idea and book publishers tags are packed with guidance.
4. Offer Advance Review Copies (ARCs)
Where to Find ARC Readers
ARC readers are golden. They get a free copy in exchange for an honest review on launch day. This helps your book start strong.
Where to find them?
- Your email list (even if it’s small)
- Book review blogs
- Reddit’s r/PrintSF, r/Fantasy, r/RomanceBooks (genre-specific)
- Self-publishing communities
Building an ARC Launch Team
Create a simple Google Form to gather interested readers. Give them plenty of time to read. Then send a friendly reminder around launch day to post their review.
You can learn more about launch strategies through our book marketing guide.
5. Encourage Reviews Inside Your Book
The Power of a Thoughtful Call-to-Action
The best time to ask for a review? Right after they finish your book—when they’re still emotionally invested.
Add a page at the end that says something like:
“If you enjoyed this book, I’d be incredibly grateful if you left a review. It helps other readers discover it and supports indie authors like me.”
Make It Effortless for Readers to Leave Reviews
Include clickable links to your book’s Amazon or Goodreads page. Don’t make them hunt for it.
Explore more publishing hacks like this in our tips section.
6. Connect with Book Bloggers and Influencers
How to Find the Right Bloggers
There are thousands of book bloggers out there—and many are hungry for good indie books. Search blog directories, hashtags like #BookReviewRequest, or reach out directly on Instagram or TikTok.
Check out the author tools section of IntuitsBook for blogger outreach templates.
Crafting a Pitch They’ll Actually Read
Don’t send a generic “Dear blogger” message. Personalize your pitch:
- Mention their name
- Reference a recent book they reviewed
- Share why your book might interest them
- Include a short blurb and link to the ARC
Being genuine goes a long way.
Bonus Tips for Gathering More Reviews
Timing and Follow-Up Strategies
Timing matters. Ask for reviews during peak emotional moments—right after the reader finishes, on launch day, or after a newsletter announcement.
Use follow-up emails sparingly but effectively. Remind people with a friendly nudge, not a guilt trip.
Use Email Lists to Remind Readers
Your mailing list is gold. Whether it’s 20 subscribers or 2,000, these folks already like you. Ask them to review when you announce the book release—and again two weeks later.
If you’re just starting out, check out our learn to publish resources.
Tools Every Author Needs for Review Collection
Here’s a quick toolkit for gathering more reviews:
- StoryOrigin – for organizing ARC teams
- BookFunnel – for distributing copies safely
- MailerLite or ConvertKit – for email follow-ups
- Trello or Airtable – to track who’s reviewed what
For more, browse our publishing courses and writing tips.
Mistakes to Avoid When Seeking Reviews
- Never buy fake reviews
- Don’t spam your followers
- Avoid making your ask sound like a demand
- Don’t get discouraged if not everyone responds
Building reviews takes time. Play the long game.
Final Thoughts: Keep Going Even When It’s Slow
Getting reviews can feel like pulling teeth at first. But remember—it’s a snowball effect. Once a few roll in, more follow.
Be patient. Be consistent. And above all—keep writing.
Your next glowing review might just be around the corner.
FAQs
1. How many reviews should I aim for at launch?
Shoot for at least 10–20 reviews to build credibility and social proof. More is always better, but don’t stress—start small and build up.
2. Are paid book review services worth it?
Some are, some aren’t. Stick to trusted names like Reedsy Discovery or BookSirens. Always do your homework before paying.
3. Can I ask readers to leave 5-star reviews?
Nope. Ask for an honest review. Amazon frowns upon influencing star ratings.
4. What if someone leaves a bad review?
Take it in stride. Even bestselling books get 1-stars. Bad reviews can actually lend authenticity to your book.
5. Can Goodreads reviews be copied to Amazon?
No. Amazon prohibits copying reviews from other platforms. But you can encourage readers to leave unique reviews on each.
6. How do I find book bloggers in my niche?
Use hashtags like #BookBlogger and directories like The Book Blogger List. Engage with bloggers who already review books in your genre.
7. Is it too late to ask for reviews months after launch?
Not at all! Keep asking. Reviews are valuable at any stage of your book’s life.