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Publishing your book is exciting. But let’s be real—it’s only the first step. If you want your book to actually sell, you need more than a good story. You need skills in publishing, marketing, and branding. Luckily, there are some fantastic online courses designed just for authors like you. Let’s explore the best ones to help you publish and sell more books.
Why Courses Matter for Authors
The Evolving Publishing Landscape
Gone are the days when traditional publishing was the only route. With the rise of self-publishing and hybrid models, authors now have more control than ever. But with great power comes… a whole lot of learning.
Check out self-publishing insights and traditional publishing strategies to see how the game has changed.
Skill Gaps That Hold Authors Back
Even talented writers hit roadblocks—whether it’s understanding Amazon SEO, pricing strategies, or launch campaigns. That’s where educational courses come in. With structured learning, you get the exact roadmap without wasting years on trial and error.
What to Look for in a Book Publishing Course
Practical, Step-by-Step Guidance
Theory is nice, but actionable steps are golden. Look for courses that walk you through everything—from manuscript to marketing plan.
Marketing Strategies That Actually Work
You don’t just want to publish—you want your book to sell. Choose a course that dives deep into real marketing, like book promotion techniques or free marketing hacks.
Real-World Case Studies
Seeing how other authors succeeded (or failed) can teach you more than any textbook. Look for stories that match your genre or goals.
10 Best Courses to Publish and Sell More Books
1. Self-Publishing School
Why It’s Great for Beginners
Founded by Chandler Bolt, this school has helped thousands of authors. It’s ideal if you’re starting from scratch and want hand-holding from book idea to launch.
Key Takeaways
- Solid book outline system
- Weekly coaching calls
- Launch & marketing modules
- Best suited for non-fiction and entrepreneurs
Visit their author tools section to compare tools discussed in this course.
2. Reedsy Learning
Bite-Sized Expertise
Reedsy’s free mini-courses are quick but powerful. Topics include editing, cover design, and working with book publishers.
Tools You’ll Love
- Email-based courses
- Focused lessons
- Easy to digest in under 10 minutes/day
3. Intuit’s Book: Learn to Publish Courses
Created by Industry Pros
Intuit’s Book offers deep dives into every step of the publishing process. If you’re an independent author looking to self-publish, their self-publishing section is pure gold.
Focus on Independent Authors
- Ideal for new authors
- Focused on real-world application
- Includes modules on manuscript steps, publishing hacks, and query tips
4. Mark Dawson’s Self Publishing Formula
For Advanced Marketing Tactics
This is for authors ready to level up. The course dives into Facebook Ads, email automation, and audience building.
Learn to Build a Brand
- Data-driven marketing
- Focus on growing an author business
- Perfect for indie authors and book marketers
5. Skillshare: Writing and Publishing Track
Best for Multi-Topic Learning
Skillshare offers a huge variety of writing classes taught by industry professionals—from writing tips to visual branding.
Affordable Monthly Access
- Budget-friendly
- Learn at your pace
- Browse by writing process or book idea
6. Coursera Publishing Programs
Structured Learning from Universities
Courses like “Writing for Publication” or “The Strategy of Content Marketing” provide academic depth.
Certification Adds Credibility
- Taught by professors
- Add certificates to your website
- Great for author career development
7. Udemy’s Book Marketing and Publishing Courses
Wide Range of Instructor Expertise
Whether you’re looking for cover design tips or deep dives into Amazon algorithms, Udemy has it.
Reviews and Ratings Matter
- One-time purchase
- Lifetime access
- Includes courses on publishing courses
8. IngramSpark Academy
Distribution & Metadata Mastery
Want your book in bookstores and libraries? Learn how with IngramSpark’s free training.
Traditional Meets Indie Hybrid
- Metadata optimization
- Global reach
- Complements both independent and traditional routes
9. Kindlepreneur’s Free Training Resources
Keyword Research and Amazon Hacks
Kindlepreneur (run by Dave Chesson) offers data-backed insights into selling more books on Amazon.
Ideal for Self-Starters
- Free tutorials
- Great for SEO
- Learn how to sell books effectively
10. CreativeLive Writing & Publishing Classes
Live Sessions and Replays
Want to learn live from pros? CreativeLive streams classes you can join in real-time or watch later.
Taught by Pros in the Field
- Learn storytelling from top authors
- Excellent for both fiction and nonfiction
- Supports both new authors and veterans
How to Choose the Right Course for You
Match Your Publishing Goals
Are you looking to self-publish, go traditional, or explore hybrid models? Your choice will guide your course selection. Check this learn to publish section for clarity.
Consider Time and Budget
Some courses are fast-paced and pricey; others are slow-burns with low monthly fees. Choose based on how much time and money you’re ready to invest.
Maximize Course Results With These Tips
Take Notes and Take Action
Watching videos isn’t enough. Apply what you learn, test it, tweak it, and keep moving forward.
Join Writing Communities
Whether it’s a book draft peer group or a writing tips forum, staying connected helps you stay accountable.
Final Thoughts
If you’re serious about writing as a career, you can’t afford to wing it. Online courses are like GPS for your author journey—they keep you on track, save you from mistakes, and help you reach your goals faster. From idea to bookshelf, the right course can make all the difference. So pick one that speaks to you and get started—your readers are waiting.
FAQs
1. What’s the best course for first-time authors?
Self-Publishing School and Intuit’s Book courses are great for beginners who want a clear roadmap.
2. Can I really learn how to sell books online?
Absolutely. Courses like Kindlepreneur and Mark Dawson’s Self Publishing Formula focus entirely on book marketing.
3. Are free courses worth it?
Yes, especially Reedsy and Kindlepreneur. They’re great for learning without spending a dime.
4. How long do most courses take?
Anywhere from a few hours to several weeks. Self-paced courses are best for busy writers.
5. Do I need more than one course?
Often, yes. Start with one focused on publishing, then take another on marketing or branding.
6. Will these courses help me get traditionally published?
Some, like those on Coursera or CreativeLive, offer advice on queries and working with agents.
7. What’s the difference between paid and free courses?
Paid courses usually offer more structure, support, and depth, while free ones are great for testing the waters.